We designed and delivered a music program that integrated with the game format, making sure it was delivered at a consistently high standard across every city.
At the same time we worked with all clubs to make sure the playlists aligned with the target audience at each event. This included employing strategies to control crowd behaviour and unite supporters from rival teams.
Creating an engaging and interactive program to drive audience participation adds significant value to the BBL format and fan engagement consistently drops without it.
Music assets are now synonymous with the game. They are used successfully as a motivational tool that attracts sponsors and influences brands, broadcasters and streaming platforms. It’s also high level exposure for music artists and a significant part of the day’s entertainment.
Whoever picks the music at these games has a great knowledge of all genres. I don’t know if I enjoyed the match or music more!
Sydney Sixers Fan
Big Bash League