Our task was to produce, curate, edit and deliver music assets for the live site, where crowds watch start and finish line activity. We selected upbeat music that matched the theme of the event’s branding visuals. And we produced underscores to link segments together, creating an energised atmosphere throughout each race segment.
We chose electronica influenced styles, keeping selections modern, rhythmic and energetic to complement the event’s visual branding. Our team went deep, finding songs with appropriate lyrics to highlight key moments – and the crowd loved it! Tight turnaround for this project meant that we worked under pressure to meet client needs and add real value to this event.
The new music assets are perfect, thanks so much for the quick turn-around!
Jodie Carmody
Consumer Experience Manager
Sport Projects