From popular songs through to audio stings, musical interludes and call-and-response, we’ve added to the action and enjoyment for legions of fans across Australia and worldwide.
For the last 10 years, we’ve created arena-specific music to entertain more than 5 million cricket fans. This includes designing, curating and implementing strategic music programs for each Cricket Australia format. Our strategies control crowd behaviour and unite supporters from opposing teams – aligning music with the demographics of the target audience at each event.
Over the years we’ve sought feedback and continuously improved our music programs so that we are expert in building a consistent and genuine connection with fans. We actively contribute to enhancing their engagement with the game, including finding ways to integrate marketing and sponsor content into event programs.
Importantly, we’re passionate about championing Australian music and promoting the value it brings to the world of sport. Building collaborative relationships between our clients and national music organisations are ongoing ways we continue to support and shine a light on local talent.
Your programme was exceptional last night. The guests were commenting how on point it was pitched. Thank you!
antonia beggs
head of match operations & events
cricket australia